Beverage Packaging Design
I designed beverage packaging for a canned tea, focusing on a relaxing and high-quality feel. The design highlights calmness, elegance, and the soothing experience of drinking tea
Target Audience
-
Emily Watterson
She is a mom with a 4-year-old daughter. As a single mother, she works while her daughter is at school. She also spends a lot of time with her daughter, making it difficult for her to find time to relax or go out. She wants to enjoy her time, but it's hard to unwind or have time for herself.
-
Antonio Jimenez
He works as a college teacher and has a busy schedule. He is a kind teacher who enjoys helping students as much as he can. He has a one-hour break at lunchtime and wants to go to a café, but driving during his break feels like a waste of time. So, he wants to start buying easy drinks he can enjoy during his break.
-
Wada Akihito
He works remotely as a software engineer. He has two kids, aged 2 and 4 years old. He usually stays at home all day, only going out to pick up his kids and shop at the grocery store. He spends a lot of time at home but doesn't have much time for himself. He usually has free time after the kids go to sleep and wants to make the most of it by enjoying some quality time.
Brand Essence : A Solitary Escape
Repose Tea is a premium brand that goes beyond just selling tea—it creates a mindful ritual for relaxation, reflection, and reward. Designed for those seeking a moment of calm in their busy lives, it offers carefully crafted blends that promote balance and introspection. With a bar-like vibe, Repose Tea provides a peaceful escape, allowing individuals to unwind and savor small moments without the need for alcohol. Each cup embodies warmth, quality, and a sense of personal care, making tea not just a beverage but an experience to be enjoyed.
Brand Mission
The mission of Repose Tea is to provide moments of calm and restoration in the midst of a busy life by offering carefully crafted blends that encourage relaxation, balance, and introspection, reminding everyone to take well-deserved breaks for themselves.
Final Design
Sketch sadskadjslk
Revision
Revision
Sketches
